WordPress Content Architecture

We design the information architecture, sitemap, taxonomies, CPTs and URL scheme of your WordPress website to make it scalable, SEO-friendly and suitable for LLMs. Includes implementation of CPTs and taxonomy with ACF.

Problems that it solves

  • Your website’s URL structure is chaotic and difficult to scale.
  • All your pages are set as standard “posts” with zero semantic differentiation.
  • You lack clear taxonomies, causing all your content to blend into flat categories.
  • ChatGPT and Perplexity aren’t recommending your site because they can’t identify specific entities.
  • Every new piece of content has no clear place to fit within the site.
  • Your sitemap is completely flat, meaning Google isn’t prioritizing your URLs effectively.

For whom it is for (Fit)

  • Websites with over 100 published pages looking to scale.
  • Businesses wanting to stand out and be cited by LLMs (ChatGPT, Perplexity).
  • Companies with multiple content types (services, case studies, resources, locations).
  • Websites about to undergo a redesign that want to lay a solid foundation first.
  • Multi-market companies (US, LatAm, Europe, etc.) with international scaling needs.

Who it’s not For (No-Fit)

  • Websites with fewer than 30 pages.
  • Personal websites or blogs without clear verticals.
  • Companies that won’t be producing content on a regular basis.
  • Anyone unwilling to change URLs (no 301 redirects allowed).

Deliverables

List of things the customer receives at the end.

  • Information Architecture Map
  • XML Sitemap Blueprint
  • CPT and Taxonomy Design
  • Technical Implementation
  • URL Structure Scheme
  • 301 Redirect Plan
  • Editor’s Handbook
  • JSON-LD Schema per CPT
  • Internal Linking Strategy

Step by step process

Every step of the workflow

Estimated duration

6 Semanas

Modality

proyecto cerrado

  • Current Architecture Audit
  • Discovery Workshop (3-4 hours)
  • Information Architecture Design
  • CPT, Taxonomy, and ACF Field Design
  • Client Review & Feedback
  • Technical Implementation (CPTs, ACF, Taxonomies)
  • Template Customization & Relationship Mapping
  • JSON-LD Schema Setup
  • Redirect Planning & URL Migration
  • Internal Linking Implementation
  • Team Training
  • Final Documentation

Typical expected metrics

Metrics that we usually move. It is shown in the service tab.

Metric

  • URLs indexed on Google
  • Citations/visits from LLMs (ChatGPT, Perplexity)
  • New content creation speed
  • Organic traffic to vertical URLs
  • Keyword cannibalization issues

Baseline

  • 60-75%
  • 0-2/month
  • 2-4 hours/piece
  • Low
  • 5-15

Target

  • 95%+
  • 10-30/month
  • 30-60 min/piece
  • 2x-3x growth in 6 months
  • 0-2