Am I the Right Person for You? Find Out in 90 Seconds

This page explains, with complete transparency, which projects I am a good fit for—and which ones I am not. If I am not the right fit, I will tell you who to call instead. I have worked this way from day one because it is the best way I have found to align expectations.

“This page saves you a call if we are not a fit and confirms that we probably are if we are.”

Read This Before Reaching Out

I am not the right person for everyone. Nor do I want to be. I would rather tell you, “I am not the right fit—look for X,” than sell you a project I know will not work. This page summarizes the types of clients and projects I work well with—and the ones I do not.

If you are still unsure after reading this, book a free 30-minute call. I will review your situation and tell you honestly whether it makes sense for us to work together.

Yes, I Am Probably the Right Person for You

Your WordPress Website Has Traffic, but Growth Has Stalled

  • Pain point: you have been publishing for months and receive between 5,000 and 100,000 visits per month, but conversions are not scaling. You suspect the problem is technical or structural rather than content-related.
  • What I do: a comprehensive 360-degree audit covering performance, SEO, and conversion, followed by a prioritized roadmap. Then I implement the plan in phases: critical issues first, tactical improvements second.
  • Expected outcome: passing Core Web Vitals, a 20% to 50% improvement in real-world speed, an optimized content architecture, and stronger conversion funnels within 60 to 90 days.
  • Estimated investment: projects start at €4,900, or monthly retainers start at €1,490 per month.

Your B2B SaaS Company in Spain, the United States, or Latin America Needs a Website That Matches the Quality of the Product

  • Your product is strong, but your website communicates the opposite. It loads slowly, performs poorly on mobile, does not rank for the terms that matter, and fails to move users from trial to demo.
  • A rebuild using a lightweight stack such as Kadence or native blocks, technical SEO from day one, a structure aligned with each buyer persona, and A/B testing on key landing pages.
  • A mobile PageSpeed score above 90, top-three rankings for transactional keywords, and a 30% increase in qualified leads within 90 days.
  • Complete rebuilds start at €6,900, with optional strategic maintenance afterward.

Your WooCommerce Store Has Low Conversion Rates and Failing Core Web Vitals

  • Customers abandon the cart before completing checkout, Google rankings are affected by poor LCP and CLS performance, and your development team does not know where to begin.
  • Performance optimization, checkout improvements, correct product schema, technical SEO, and the selective replacement of heavy plugins.
  • Passing Core Web Vitals, a 20% to 40% reduction in cart abandonment, a 15% to 25% increase in conversions, and more stable rankings for product keywords.
  • Performance rescue projects start at €3,900, or €5,900 for a rescue plus product-page rebuilds.

Your Editorial Site or Authority Blog Has Strong Content, but the Website Is Holding It Back

  • You publish high-quality content and organic traffic is growing, but the mobile reading experience is poor. Core Web Vitals are failing, and that is hurting your rankings.
  • Migration to a lightweight stack from Elementor or Divi to Kadence or native blocks plus optimized post templates, Article and Author schema, and programmatic internal linking.
  • A mobile performance score above 90, a 30% to 60% improvement in real-world speed, stronger rankings for key articles, and templates built to support ten times more content without sacrificing performance.
  • Kadence migrations start at €2,900, with an optional editorial plan.

I Am Not the Right Person for You If…

That is completely fine. I will explain why and, whenever possible, point you toward someone who may be a better fit.

Your Total Budget Is Below €1,500

  • Why I am not a fit: my smallest viable engagement an audit or limited intervention starts at €990, while complete projects begin at €2,490. Below €1,500, I cannot dedicate the time your project requires.
  • Who to contact instead: lower-cost implementation providers on Fiverr, WordPress freelancers on platforms such as Domestika, or someone in your local professional network. I may also be able to recommend a specific person based on your needs.

It Is a Personal Website, Hobby Project, or Non-Monetized Site

  • Why I am not a fit: my methodology roadmaps, audits, prioritization, and KPIs only makes sense when there is a business objective behind the project. For personal projects, my management process adds cost without enough benefit.
  • Who to contact instead: YouTube tutorials, WordPress courses on Udemy, or Facebook communities such as “WordPress en Español.” The WordPress community is large and generous.

You Only Want the Website to “Look Pretty”

  • Why I am not a fit: I approach WordPress as a business and performance engineer, not as an artistic design studio. My design work is functional, consistent, and conversion-focused, but I do not compete with branding or art-direction studios.
  • Who to contact instead: a design studio or a designer whose portfolio you love. Once the design is complete, we can talk about implementing it in WordPress with strong performance.

You Need the Website Completed in Less Than Two Weeks

  • Why I am not a fit: a properly executed project requires time for auditing, functional design, development, staging, testing, and deployment. Completing all of that in under two weeks usually means skipping critical steps that become expensive later.
  • Who to contact instead: if it is urgent, look for freelancers or “express agencies” that use prebuilt templates. That is not how I work.

You Want to Do Everything Yourself and Only Need Occasional Advice

  • Why I am not a fit: my monthly retainer and fixed-project models assume a shared commitment to implementation. If you only need a one-hour consultation, a standard project is not cost-effective for either of us.
  • Who to contact instead: I offer a DIY Consulting Package that includes one session and a written deliverable for €290. It is the best value when you only need a focused push in the right direction.

You Have Already Decided to Use Elementor or Divi and Do Not Want to Change

  • Why I am not a fit: I respect that decision, but my specialized stack is Kadence plus native blocks. Deep Elementor optimization is possible, but it is not where I am most efficient.
  • Who to contact instead: there are many excellent agencies that specialize in Elementor. If your Elementor website already performs well, there is no reason to migrate.

You Only Need Basic Monthly Maintenance (Updates, Backups, and Support)

  • Why I am not a fit: my maintenance plan is strategic, not simply technical. It includes quarterly reviews of Core Web Vitals, Search Console, conversions, and the roadmap. If you only need someone to update plugins, there are less expensive options.
  • Who to contact instead: a service such as SiteCare or WP Buffs, or a similar Spanish-language provider. Basic maintenance services typically cost between €30 and €90 per month.

You Need Custom Software Development: Apps, SaaS Products, Complex Integrations, or Dashboards

  • Why I am not a fit: I specialize in WordPress, not full-stack software engineering. WordPress can do a lot, but it is not the right tool for every type of product.
  • Who to contact instead: a software development studio. If you later need to integrate your platform with WordPress for marketing or SEO, we can talk.

IT DEPENDS – Read This Section Carefully

There are three types of projects where the answer is not automatic. Review the criteria to see which side you fall on.

A Midsize Company Without an In-House Marketing Team

  • I am a fit if: you have a marketing lead or the founder who can make decisions and review the roadmap every two to three weeks.
  • I am not a fit if: you need me to make every decision and report to a nontechnical board. That slows down the pace and causes the project to stall.
  • How to decide: ask yourself who will approve the deliverables. If you can name that person, we are probably a fit.

A Pre-Launch Business (The Website Does Not Exist Yet or Is Still Under Construction)

  • I am a fit if: you have a realistic launch date at least six weeks away and your content copy and photography is ready or nearly ready.
  • I am not a fit if: you want to launch “next month” without content or enough time to do the work properly. In that case, a functional MVP now and a complete project later may be the better path.
  • How to decide: look at your calendar. If the launch date is real, we may be a fit. If it is only a wish-list date, we are not.

A Personal Brand With Moderate Traffic (5K–30K Visits per Month)

  • I am a fit if: your personal brand already generates revenue through digital products, premium services, sponsorships, or similar offers, and you want to scale on a strong technical foundation.
  • I am not a fit if: you are still exploring your business model, do not yet have a clear offer, or all your traffic comes from social media with no intention of diversifying.
  • How to decide: if you already have a revenue model and want to scale it, we are likely a fit. If you are still searching for the model, you need business strategy first.

Why the Right Clients Choose Me

These are the things I do differently and the qualities my clients value most.

Performance First, Not Design First

  • I start with Core Web Vitals, SEO structure, and conversion. Design is the cohesive finishing layer, not the center of the project. That is why the websites I build typically load in under two seconds on mobile.

Radical Honesty

  • “If I am not the right fit, I will tell you. If your project needs a different specialist, I will recommend one. If a technical decision comes with negative trade-offs, I will explain them. I would rather lose a project than gain a frustrated client.”

A Prioritized Roadmap, Not Blind Execution

  • Every project ends with a next-steps document organized by impact and effort. Even if you decide not to continue working with me, you leave with an actionable plan for the next six to twelve months.