One Person, Not an Agency

Kaderank is not an agency. It is me: Elias Ramirez, an independent consultant specializing in lightweight WordPress, technical SEO, and web performance. For larger projects, I work with a trusted network of collaborators I have known for years. For everything else, I handle the work myself.

I do not have an office, a permanent team, or middlemen. When you hire Kaderank, you are hiring one person with eight years of experience and more than 80 completed projects. The person who signs the proposal is the same person who builds your website.

I work with clients in Spain, Mexico, Colombia, Argentina, Chile, Peru, Uruguay, and occasionally with U.S. clients who need Spanish-speaking technical partners. I respond within 24 business hours, in your language, without filters, salespeople, or layers of account management.

How I Got Started and Why I Keep Doing This

The Problem I Saw

Before starting Kaderank, I worked at other agencies and as a freelancer for clients who needed serious business websites. I kept seeing the same pattern over and over:

Design agencies delivering beautiful websites that were slow, poorly optimized for search, and difficult for clients to maintain.
SEO agencies optimizing keywords on top of technically broken websites.
Development teams building fast websites designed for developers rather than users or the client’s internal team.
Large agencies handing each project phase to a different team, losing context and consistency along the way.

No one was combining functional design, technical SEO, real-world performance, and a clean handoff process under one experienced professional with a clear point of view. I decided to fill that gap.

The Name

Kaderank comes from combining Kadence the theme I work with most and rank, meaning better visibility, higher positions, and growth. That is exactly what I do: take strong websites and move them into positions where the right customers can find them.

Since Then

Over the years, I have:

Completed more than 80 projects, including audits, rescues, migrations, rebuilds, and retainers.
Worked with clients in eight countries.
Built my own five-phase methodology and applied it consistently across every project.
Documented every technical decision so any capable agency can continue the work.
Learned to say “no” to projects that are not a good fit and to recommend another provider when that is the best decision for the client.

Four Values That Guide Every Decision

Deep Specialization, Not Generalism

I specialize in lightweight WordPress, technical SEO, Core Web Vitals, and conversion. I know what I do well and where my expertise ends. When a project requires something outside my stack, I say so and recommend someone who can handle it properly.

Strategy Before Execution

I begin every project by understanding the business problem. Then I build the technical foundation. Design comes afterward, aligned with everything that came before. You can see the difference in the results.

Radical Honesty

I say “we are not a good fit” when that is true. I say “this approach comes with a negative trade-off” when I see one. I say “the price is higher because it includes X” when there is a valid reason. I would rather lose a project than gain a frustrated client.

Documentation and Handoff

Every project ends with a technical manual that any capable agency can use to maintain your website. This reduces your dependence on me and proves I have nothing to hide.

One Person, Plus Trusted Collaborators

Kaderank is me. When workloads increase or a project requires complementary expertise, I bring in trusted professionals I have worked with for years. You always know who you are speaking with: me.

Important note: If your project is small, I handle it myself. If it is large, I bring in the right team. Either way, you will never be passed to a sales representative or charged an inflated agency markup. I remain responsible for the project from start to finish.

Elias Ramirez Founder and Technical SEO Consultant

I have been working with WordPress for more than eight years. I started as a front-end developer on SaaS projects, later specialized in web performance and technical SEO, and created Kaderank so I could do the work my way. I speak Spanish. I like lightweight themes, good coffee, and projects with a real technical challenge.

My Network of Collaborators

When a project requires additional expertise, I bring in one or more of the following professionals:

Front-End Developer Kadence implementation, native blocks, and critical CSS.
SEO Strategist Advanced keyword research, content architecture, and Search Console.
UX/UI Designer Wireframes, prototypes, and a consistent design system.
Content Strategist Editorial briefs, copy optimization, and microcopy.
Project Manager For large projects that require additional coordination.

If you want to know exactly who will be involved in your project, ask me and I will tell you. No mystery.

100% Remote, Serving Clients Across the Spanish-Speaking World

Kaderank is a fully remote business. This allows me to:

Work from wherever I am most productive, without unnecessary commuting.
Support clients across multiple time zones without friction.
Keep operating costs low, which translates into fairer pricing for you.

My primary time zone: CET, Spain. I regularly work with clients in:

🇪🇸 Spain GMT+1 / GMT+2
🇲🇽 Mexico GMT-6 / GMT-5
🇨🇴 Colombia GMT-5
🇦🇷 Argentina GMT-3
🇨🇱 Chile GMT-4 / GMT-3
🇵🇪 Peru GMT-5
🇺🇾 Uruguay GMT-3
🇪🇨 Ecuador GMT-5

Working languages: Spanish by default, English for selected projects, and Portuguese for selected projects.

The Types of Clients I Work Best With

My ideal client is a company or professional with a WordPress website that:

Has real traffic 5,000 or more visits per month—or the potential to reach that level.
Has a validated offer and an operating business.
Wants to scale on a solid technical foundation.
Values performance, SEO, and quality over the lowest price.
Is willing to invest the time and resources required to do the job properly.

I work especially well with:

B2B SaaS companies in a growth stage.
WooCommerce stores struggling with conversion or performance.
Publishers and authority blogs that want a more professional technical foundation.
Local businesses such as clinics, law firms, and consulting firms that want a steady flow of leads.
Personal brands with a validated business model.
Small agencies that need reliable technical support for specific projects.

For detailed client profiles and a clear explanation of who I do not work with, visit my Fit & No-Fit page.

What I Commit to When We Start Working Together

When I begin a project with you, this is what you can expect:

An Honest Diagnosis

I will tell you the truth about your current website, including what is not working, what is unnecessary, and what is already working well—even when that means selling you less.

A Prioritized Roadmap

Every project ends with a next-steps document prioritized by impact and effort. Even if you decide not to continue working with me, you leave with an actionable plan.

No Black Boxes

We hold review meetings every two weeks, I send weekly reports, and we stay in ongoing contact through Slack or email. You will always know what I am working on, what remains, and what risks exist.

Your Website Belongs to You

The code is documented, the licenses are registered in your name, and you receive both technical and user manuals. Any capable agency can continue the work. You are not dependent on me forever.

Deadlines Matter

If I commit to a date, I meet it. If something changes, I tell you early and we renegotiate the timeline. I never make unrealistic promises just to win the project.

Measurable Results

We define KPIs at the beginning, and I report on them. If the project is not producing the expected results, I say so and propose an improvement plan.

A Few Numbers That Summarize the Work So Far

Customize this section with your actual figures. If you do not have exact numbers for everything, use reasonable ranges or rounded figures.

4+ years building lightweight WordPress websites.
80+ projects completed across audits, rescues, migrations, rebuilds, and retainers.
8 countries with active or past clients: Spain, Mexico, Colombia, Argentina, Chile, Peru, Uruguay, and the United States.
4 core pillars in every project: SEO strategy, architecture, performance, and conversion.
5 phases in my proprietary methodology, applied consistently.
Under 24 hours average client response time.
Under 2 seconds average load time for the websites I deliver.
90+ average mobile PageSpeed score for live production websites.
30+ free resources published, including checklists, blueprints, and comparisons.
15+ case studies documented with before-and-after metrics.

A Clear Process, No Magic

I do not improvise. Every project follows a five-phase methodology with defined deliverables and ongoing communication.

Phase 0 Discovery, free, 30 minutes
A call to review your situation. I tell you whether we are a good fit.
Phase 1 Audit and Diagnosis, 5 to 10 days
A complete website analysis with a 30- to 50-page report.
Phase 2 Plan and Roadmap, 3 to 5 days
A document prioritized by impact and effort.
Phase 3 Iterative Execution, 4 to 12 weeks
Short sprints, frequent demos, and gradual deployments.
Phase 4 Deployment and Handoff, 2 to 4 weeks
Planned cutover, training, manuals, and warranty.
Phase 5 Strategic Maintenance, optional, monthly
Continuous improvement and KPI-based reporting.

What I Do Outside Client Projects

Community Contributions

Free resources such as checklists, blueprints, comparisons, and guides on lightweight WordPress, SEO, and performance.
Talks and workshops at WordPress meetups in Spain and Latin America.
Guest articles on industry blogs.
Open-source contributions to Kadence plugins and the wider WordPress ecosystem.

Want to Talk About Your Project?

If you have made it this far, you are probably interested in what I do. If your website matches my ideal client profile you have traffic, want to scale, and value quality book a free 30-minute discovery call. No commitment, no pitch, and no pressure.